So, what is offpage optimization anyway? Offpage optimization basically consists of all of the offpage ranking factors that the search engine look at when ranking website. These include:
1. Which websites link to you
2. The number of websites linking to you
3. The Google of the website linking to you
4. The page title of the website linking to you
5. The anchor text used in the link linking to you
6. The number and type of links linking to the website that’s linking to you.
7. The number of outbound links on the website that is linking to you
8. The total number of links on the website that is linking to you
9. Whether or not the websites linking to you are deemed by Google as an authority website.
10. Plus some other things that we’ll get to later
In order to optimize our original website for the keyword, we need to analyze the linking strategy of the top 10 ranked websites for our keyword.
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